![]() “I’m sure we’ll eventually be able to charge $90 for a Blu-ray player.” “When you mass produce blue lasers in large quantities, hardware costs will absolutely come down,” Mr. New Medium’s price strategy will fail, said Andy Parsons, chairman of the Blu-ray Disc Association, a trade group, because it relies on a false assumption: Blu-ray technology will always be more expensive. Solomon believes that producers of lesser-known movies, like religious organizations and independent filmmakers, will see HD VMD as a cost-effective way to create high-definition versions of their programming. “We can sell players for $90 and make a profit,” he said. Neither Walt Disney, Universal Studios nor Warner Brothers would comment on their interest in releasing movies on HD VMD. Some bigger movies, like “Apocalypto,” are available in other territories. Its major suppliers to the American market are Anthem Pictures, Eros Entertainment and SFM Entertainment, all independent distributors. ![]() Just 17 movies are available to customers in the United States at the company’s online store, including little-known ones like “The Enigma With a Stigma” and “Kandukondain Kandukondain,” a Bollywood production. No matter how cheap a player is, it is useless unless major movies are released using its format. Solomon said in a telephone interview from Shanghai, where he was visiting with company engineers. “It’s a combination of my good experiences and continual relationships,” Mr. Solomon, a former president of Warner Brothers International Television, said his long tenure in the industry would help him succeed in licensing movies for HD VMD. New Medium thinks its secret weapon is Michael Jay Solomon, one of Hollywood’s best-known film distributors, who has been named its chairman.Īlthough he has yet to approach the studios, Mr. “We see VMD as a natural extension of mass market DVD product enhanced to HD capabilities. “We do not intend to take on Blu-ray,” said Shirly Levich, New Medium’s vice president and product development manager, in an e-mail message. The Blu-ray and HD DVD machines use a more-expensive blue laser system. By undercutting the competition in production, replication and hardware costs, it thinks it can find a market among consumers with less disposable income, particularly outside the United States.Īn HD VMD player costs less than a Blu-ray because it uses the red-laser technologies found in today’s standard-definition DVD players. ![]() New Medium Enterprises, the London company behind HD VMD, says its system’s quality is equal to Blu-ray’s but it costs less. No sooner has the battle for the next-generation high definition DVD format ended, with Blu-ray triumphing over HD DVD, than a new contender has emerged.Ī new system that is incompatible with Blu-ray, called HD VMD, for versatile multilayer disc, is trying to find a niche.
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